OUGD601: Associated Practice Element // Supplement Packaging Research

The brief I've undertaken is to create a product and an associated ad campaign with demasculinises and unisexes supplements in the form of a new brand. At the same time, I also want to promote the product for what it actually does - as my extended critical analysis has explored, typically the supplement market is very vague to what products do. They're usually the secret ingredient to amazing results, 'a natural steroid' or as we're lead to believe. However they are actually just food supplements to increase or control certain elements of the diet, typically the macronutrients (protein, carbohydrates, fats and alcohol) and micronutrients (vitamins and minerals).

An example of which is the above, ignoring the design and juxtaposition of the advert and the product but focusing on the language used. 'Exclusive MichelleXL™ Casein Protein Technology'.